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Glossary

Net new business

What is Net new business?

Net new business refers to revenue generated from customers who did not previously exist, as distinct from renewals, upselling or expansion with existing customers. The metric shows how well a company opens up new markets and target groups, and sales teams often plan and reward it separately. Example: a software vendor reports 40% of its quarterly order intake as net new business.

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  • metric
  • customer acquisition

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