Glossary

AI SDR

What is AI SDR?

An AI SDR (sales development representative) is an AI agent that takes on tasks from the early sales stage: answering inbound enquiries, qualifying prospects, drafting call scripts and follow-up emails, or preparing meetings. It relieves the sales team but does not replace their judgement and relationship work. When approaching new contacts in Germany and the EU, data protection and rules against unsolicited advertising must be observed.

How KI.ordo helps

KI.ordo offers a sales agent for this as well as the “Sales call guide” template.

Learn more →: AI SDR

Topics

  • Sales
  • AI agent
  • Leads

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Related terms

Sales script generator

A sales script generator is an AI tool that drafts conversation guides for sales calls – for example cold calls, meetings or follow-ups. From details about the offer and the target group it produces an opening, discovery questions, benefit arguments, answers to typical objections and a proposed next step. A good guide offers orientation rather than a rigid script: listening and honest advice remain more important than ready-made phrases.

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Lead Routing

Lead routing is the automatic assignment of incoming enquiries to the responsible person, department or region. Criteria may include topic, product, company size, language or urgency. AI can understand and categorise the free text of an enquiry, for instance whether it concerns a new quote, a support issue or a job application. Fast, accurate routing shortens response times and prevents enquiries from being left unanswered.

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An intelligent agent is a system that perceives its environment, processes information and chooses actions on its own in order to reach a goal. Today the term usually refers to software built on large language models that follows instructions, draws on knowledge and calls tools such as a search function or an API. How much an agent may do independently should be decided deliberately. Example: an agent answers customer questions using the product documentation.

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