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Glossary

Go-to-market (GTM)

What is Go-to-market (GTM)?

A go-to-market (GTM) strategy sets out how a product or service will be launched successfully in a market: which target group has which problem, how the offer is positioned and priced, which channels it is sold through and which metrics measure success. A GTM plan links marketing, sales and product. Example: a software provider starts with one industry, one partner channel and a 90-day goal.

How KI.ordo helps

The KI.ordo template ‘Plan a market launch (go-to-market)’ turns bullet points into a draft covering target group, positioning, channels, a 90-day plan and metrics.

Learn more →: Go-to-market (GTM)

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Topics

  • Strategy
  • Market launch
  • Sales

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