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Glossary

Personalised marketing

What is Personalised marketing?

Personalised marketing means tailoring messages, offers and timing to individual customers or small groups rather than addressing everyone in the same way. It draws on information such as past purchases, interests or the reason for contact. AI can turn this into suitable copy, for example an email that refers to a recently purchased product. It is important to use only data for which consent has been given and to leave out sensitive details.

How KI.ordo helps

The KI.ordo template “Personalised customer message” drafts a short, personal email with a subject line from customer details and the occasion.

Learn more →: Personalised marketing

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Topics

  • marketing
  • personalisation
  • customer outreach

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AI-Powered Marketing

AI-powered marketing uses AI techniques to understand target groups better, create content and manage campaigns. Typical applications include segmentation, personalised messaging, forecasts of purchase likelihood, analysis of customer feedback and ad optimisation. It relies on lawfully collected data and clear objectives, and results should be verified through testing. Example: an online retailer sends newsletters with product recommendations that match previous buying behaviour.

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