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B2B data enrichment

What is B2B data enrichment?

B2B data enrichment adds information to existing company records – for example in a CRM – such as industry, offering, location, company size or website. This makes segmentation, lead scoring and well-targeted sales outreach easier. Sources include public websites, registers and specialist data providers. Personal data about contacts falls under the GDPR and should be processed sparingly and only with a legal basis.

How KI.ordo helps

The KI.ordo template “Enrich company data” reads a company's public website and creates a company profile with its source – company data only, no information on private individuals.

Learn more →: B2B data enrichment

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Topics

  • Sales
  • CRM
  • Company data

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Clearbit

Clearbit is a B2B data enrichment service: from an email address or domain it adds details such as industry, company size or location. Sales and marketing teams use such data to score leads, shorten forms and match website visits to companies. Clearbit was acquired by HubSpot in 2023; its functions are now offered as Breeze Intelligence within HubSpot (as of October 2026).

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A lead scraper is a tool that automatically collects contact details of potential customers from websites, directories or social networks. In Germany and the EU this is legally sensitive: names and email addresses of contact persons are personal data, so processing them requires a legal basis and informing the data subjects under the GDPR, and under German unfair competition law (UWG, Section 7) advertising emails generally require prior express consent, including to businesses. Inbound enquiries via your website, content and referrals are the better route (not legal advice).

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