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Glossary

Lead Scraper

What is Lead Scraper?

A lead scraper is a tool that automatically collects contact details of potential customers from websites, directories or social networks. In Germany and the EU this is legally sensitive: names and email addresses of contact persons are personal data, so processing them requires a legal basis and informing the data subjects under the GDPR, and under German unfair competition law (UWG, Section 7) advertising emails generally require prior express consent, including to businesses. Inbound enquiries via your website, content and referrals are the better route (not legal advice).

How KI.ordo helps

KI.ordo does not offer a lead scraper; for inbound enquiries, the website chat with handover to the team and the “Route enquiries (lead routing)” template are a good fit.

Matching templates

Topics

  • Sales
  • GDPR
  • UWG

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