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Glossary

SEO score

What is SEO score?

An SEO score is a metric that analysis tools use to rate how well a web page is optimised for search engines – usually on a scale from 0 to 100. Factors may include titles and descriptions, heading structure, loading speed, mobile-friendliness, internal links and structured data. Every tool calculates the score differently; it is not an official Google rating. The score is therefore useful as a checklist for improvements, not as a guarantee of good rankings.

How KI.ordo helps

KI.ordo offers the template “Check a website for AI search (GEO)” with prioritised improvement suggestions; dedicated SEO agents are in preparation.

Learn more →: SEO score

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Topics

  • SEO
  • website
  • metric

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Related terms

Generative engine optimisation (GEO)

Generative engine optimisation (GEO) covers measures that help content become visible in, and be cited as a source by, AI-powered search systems such as ChatGPT, Perplexity or the AI overviews in search engines. The term comes from a 2023 research paper. Key factors include clear, directly quotable answers, a clean structure, evidenced facts, up-to-date information and identifiable authors. GEO complements classic search engine optimisation (SEO) rather than replacing it.

  • AI search
  • SEO
  • +1
Template

Zero-Click Search

A zero-click search occurs when users get their answer directly on the results page, for example through featured answer boxes or AI-generated summaries, and no longer click through to a website. For businesses this reduces traffic even when their content serves as the source. Being visible as a cited source therefore becomes more important: with clear answers, supported facts and well-structured pages.

  • SEO
  • GEO
  • +1
Template

llms.txt

llms.txt is a Markdown text file placed in a website’s root directory that gives language models a concise overview of the most important content, with links. The idea was put forward by Jeremy Howard (Answer.AI) in September 2024. It is a proposal rather than an official standard; major AI providers have not committed to reading it (as of October 2026). It complements robots.txt and the sitemap but does not replace them.

  • website
  • AI visibility
  • +1

Structured data

Structured data follows a fixed schema with clearly named fields, such as tables, databases or JSON objects containing details like name, price and date. Machines can read, filter and process it reliably – unlike free text or images. On websites, schema.org markup describes products, events or FAQs, for example, so that search engines and AI systems understand the content unambiguously. AI can also extract structured data from unstructured text.

  • data
  • JSON
  • +1