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Generative engine optimisation (GEO)

What is Generative engine optimisation (GEO)?

Generative engine optimisation (GEO) covers measures that help content become visible in, and be cited as a source by, AI-powered search systems such as ChatGPT, Perplexity or the AI overviews in search engines. The term comes from a 2023 research paper. Key factors include clear, directly quotable answers, a clean structure, evidenced facts, up-to-date information and identifiable authors. GEO complements classic search engine optimisation (SEO) rather than replacing it.

How KI.ordo helps

The KI.ordo template ‘Check a website for AI search (GEO)’ reads a public web page and suggests concrete improvements in order of priority; dedicated SEO agents are in preparation.

Learn more →: Generative engine optimisation (GEO)

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Topics

  • AI search
  • SEO
  • Visibility

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